Comparative Essay between Machiavelli is The Prince and Erasmuss The Term Paper

Comparative Essay between Machiavelli is The Prince and Erasmuss The Education of a Christian Prince - Term Paper Example During his duties at work, he travelled on missions to various governments France, Germany and Italy. As a result, he acquired a lot of knowledge on government affairs and various state procedures. He also witnessed the callous diplomacies that politician Cesare Borgia used as a tool to seize and control cities. He was against the unprincipled and immoral policies enacted by the rulers in order to ensure control and expand the safety and well-being of his sphere. Consequently, this made him face a lot of opposition from those in power and was tortured, jailed and banished for a whole year. This motivated him to write The Prince. On the other hand, The Education of A Christian Prince was written in 1532.This reminiscence book was meant for Princes and particularly It was a dedication to Prince Charles who later became the Emperor of Habsburg. Erasmus emphasized that teachers should possess unimpeachable morals. He was against enforcement of corporal punishment to the unruly naughty st udents. Through his works he attempted to merge the critics of antiquity with those of the Christian principles during his time. This essay compares and contrasts Machiavelli is The Prince and Erasmus’s The Education of a Christian Prince.... He emphasized that the ruler must be devoted to administration of justice and doing what is right at all times. He was against loss of human life and violence that was as a result of differences between Catholics and the Protestants during the Religious Reformation era. Machiavelli uses Classical Rhetoric styles in his writing which creates a big gap from traditional rhetoric styles. For example, In his introduction which stated that â€Å"I have not embellished or crammed this book with rounded periods or big, impressive words ,or with any blandishment or superfluous decoration of the kind which many are in the habit of using to describe or adorn what they have produced†(Machiavelli 37).He also sourced his information from Cicero’s rhetoric works.In Chapter 18, for instance, His use of a metaphor of a lion and a fox as examples of cunning and force (Machiavelli 56).. It offers a model of an ethical system that not only condones the practice of force and deception but a ppears to regard them as habitual and indeed germane to political activity(Machiavelli 62). Machiavelli was greatly influenced by the classical pre-Christian philosophers. He often referred to Xenophon who was a writer of the classic mirrors of princes, The Education of Cyrus. The experience at work in The Free Republic of Florence, which has created a firm base where his arguments are founded. He recapitulates his transactions with the soldiers and statements during his reign. This supplied sources of characters and the diverse experiences illustrated in The Prince. The missions he went in the line of duty helped in putting across some of the principles in his book. A good example is his very first mission in 1499 to Catherine Sforza, â€Å"my lady of

Sample case studies Essay Example for Free

Sample case studies Essay Ans: The given case consists of the product named Burnol which was owned by Boots pure drug co. private limited. The case deals with the failure of the brand in the market. Previously in the 1940’s the sales of the product were huge and at its peak but slowly and steadily as time passed by and the world came up with new technologies the sales of the product started diminishing. Earlier in kitchen housewives used charcoal ovens to cook and often used to have burns while cooking and thus since the color of the cream was yellow similar to turmeric paste the sales of the product was huge and the product was extremely reliable. The first advertisement was also an eye catching one. But from the 60’s new technologies started coming and people started using gas and the rate of accidents and burns fell down. People still now remember the brand Burnol which is used in burns but do not use it. The main issue is that the marketers tried to reposition the brand like an antiseptic or first aid product but failed miserably. It stood nowhere when compared to dettol and other strong products. Finally now the brand is owned by Morepen and is on the way of its success. Q2: What is the consumers involvement in such a product strategy? Ans: The consumers play a very important role in every product strategy because end of the day it’s the consumers who are using the product and the company is making profit. In case of Burnol the repositioning of the brand failed miserably. One reason being that the brand image of the product. The brand had high value in the mind of the consumer but as a burn cream and not some other antiseptic cream. E.g.: Can we ever think of a product like HARPIC MOUTHWASH? Never†¦Ã¢â‚¬ ¦. Similar products in the markets failed like Lux Shampoo, Clinic Plus hair oil, etc. All this is due to the mind set of the consumers towards a particular product. We cannot think of a brand except for some particular products. Q3: What strategies would you recommend to change consumers attitude towards the brand? Ans: A brand like Burnol whose brand image is very strong in the mind of the consumers the marketers should come up with new ideas of developing the brand in its same criteria rather than reposition it. Advertisements can be made but not showing a housewife but a teenager getting burnt while working in the chemistry lab or small kids burning themselves while burning crackers during the Diwali festival. People cannot imagine the brand to be something else besides a burn cream and trying to do so will result in only failure. Q4: Why have attempts to reposition the brand failed? Has it anything to do with the consumer’s attitudes or appropriateness of communication messages? Ans: As mentioned earlier the brand image plays a very important role in creating a position or perception in the minds of the consumer. Consumers have different kinds of perceptions in their minds regarding certain products. E.g. A person driving a Mercedes Benz drives it not merely because he has the need of a 4 wheeler but to actually show off his or her status. Therefore if Mercedes ever comes up with a small size car the brand might succeed but. Therefore if Mercedes ever comes up with a small size car the brand might succeed but model Mercedes Benz will terribly fail because that image of having a status able car will no longer will be there. Similarly no one will ever imagine Nike coming up with a Cosmetic product, if so then will miserably fail. These are the various kinds of perceptions people have which are basically known as brand personalities. Similarly in the case of Burnol the attempts made of repositioning the brand failed not because of miscommunication of messages but because of the position the brand had in the minds of the consumer. Case 2: Q1: What significant culture/ sub-culture factors have led to the introduction and sales of the new Colas? Ans: The introduction of the new cola i.e. the Mecca-cola has evolved due to the Islamic culture and their protest against US foreign policy. As we all are aware of the wars between Iraq and US the amount of innocent people dying in the wars. Thus this new cola is introduced to fight against the US. The name Mecca clearly signifies the holy shrine of Muslim religion by their founder Mohammed Hazrat. Coca cola being an American product was not liked by the people since it went against their feelings since the profit from it went entirely to the Americans. But this drink gave the people a feeling that they are not consuming an US product and thus the product was a great success especially in the African and middle east countries. Q2: In your view what significance this development may serve as a pointer for many consumer products? Ans: The main significance the product serves for the consumers is the level of satisfaction since it’s not a US product and secondly the name of the product is related to their religion. People especially who are orthodox are very particular and would not go even an inch against their religion and consuming a product of a country who is killing their own people would be of great offence for them on their part. Thus this development would lead to turning point for many products who would in the future time may come up with more number of products who are religiously related especially in a country like India where people of various races inhabit. Q3: Discuss the impact of cultural factors that may strongly influence product choice. Would they be equally true for high-involvement products as well? Ans: Yes, the impact of culture has always been of great influence on product choice. E.g. their was a baby food product which was of immense success in the United states of America. The company started marketing the product in various other countries but was seen to miserably fail in many parts of Africa. The reason behind the failure was not known. After conducting large number of surveys a point was discovered that generally in Africa the packaging of products especially food products was done in such a way that the ingredients of the products being used are shown in the outside cover. The baby food product by US showed a picture of a baby on their packet and therefore the sales when immensely down not because that the people dint know that there was practically no baby used inside the food their mentality and psychology has become like that which stopped them from buying the product as soon as they saw the baby on the cover. Thus there is a great impact of culture, religion, way of living and many such factors which affects the buying behavior of the consumers. Case 3: Q1: Would marketing in foreign countries require study of a popular country’s culture aspects and buyer behavior before marketing Khadi there? What aspects would need to be studied? Ans: Marketing khadi in foreign countries will undoubtedly require their culture but not to that extent as it would have been needed in India. Mainly because khadi is a word that is related to our nation’s father mahatma Gandhi and emotionally touched with us. The emotional touch is not so much linked with the people outside India. May be the culture aspect would be required for the Indians living abroad but other than that the aspect that needs to be concerned about would be quality, tactics of proper marketing and to make people aware of the value khadi has ands how effective it would be for their used. Q2: Suggest an approach to make Khadi garments popular among Indian youth. Ans: The Indian youth is unaware of the sacrifices our freedom fighters and people like Mahatma Gandhi have done for our freedom, the tortures the British people have made on us. The best way to make the youth aware of Khadi garments would be to make them aware of the sacrifices and the amount of hard days Indians have faced. The way our own gandhiji came up with the concept of khadi so that we don’t use the materials provided by the british. End of the day we are Indians and hence after being aware of all these facts and after realizing the fact that this free life we are living today is all because of such great people the youth will certainly move towards khadi garments. View as multi-pages

Profile Of Jefferson Davis History Essay

Profile Of Jefferson Davis History Essay Jefferson Davis was born on June 3, 1808 in Christian County, Kentucky which was renamed later to Todd County. He was named after his fathers political hero, Thomas Jefferson. He was in a family of ten kids; he was the tenth and the last child. His mother almost died giving birth to Jefferson Davis at age 45. He was the President of the Confederate States-the only president of the Confederate. This was the person the South looked up to. He chose all the generals/plans to work with in the Civil War. His dad, Samuel Davis, was in the Revolutionary War in 1776 along with his uncles. Jeffersons brothers were also soldiers, but in the war of 1812-some sat side by side with President Monroe. Jefferson was homeschooled at an early age. After homeschooling, he was sent to Transylvania University in Kentucky. He finished his school in 1824 at age 16. After, he was appointed by President Monroe to go to WestPoint Military Academy as a cadet. People said that he was very soldier like and should be one of the best soldiers. He had graduated from WestPoint at age 24 in 1832. Right after he graduated WestPoint, he was assigned his first active job in the army. He was working at posts in the North-West of Fort Crawford, Wisconsin in 1828-1833. In 1831, the Black Hawk War, his regiment participated in many battles. In 1833, he transferred to a new regiment named the First Dragoons. That same year, Davis was also promoted to being the first lieutenant. He married, Sarah Knox Taylor. She was the daughter of President Zachary Taylor. They didnt spend a lot of time together, so it must have been love at first sight. President Taylor didnt oppose of this marriage because of all the hardships they had to face in the war. They later divorced and Jefferson Davis married Varina Howell Davis. On February 9, 1861, he got a notice saying that he was the next President of the Confederate States. He didnt want to be president of the Confederate; he actually wanted to be the commander of the military. He was a different person compared to the rest of the generals in the Civil War. People like to have their business/job their first priority, but Jefferson Davis had his family his 1st priority instead of his business. He became famous by his writing. He wrote about loneliness, and being away from his family during the war. In 1847, he fought in the Battle of Buena Vista (the Mexican American War). In 1860, he came out for favor in seceding. This was his first time he actually came out and said that he was helping the South secede. Davis appointed a new state to the confederate in 1861. This was a good strategy because he was gaining more people to support slavery being legal in the U.S. This state was Tennessee. In 182, he signed the Conscription Bill; this shocked many people b ecause the southern army was small but very experienced and skilled. The conscription bill is saying that he is singing about 50-100 men to fight in the army. The southerners were shocked because they didnt think that Jefferson Davis would sign so many inexperience people. Davis said that they couldnt win the war without this. In 1861, he spoke his last speech before his illness in the U.S. Senate. This was an illness threatening to lose his left eye. 1865, he was captured in a Casemate at Fortress Monroe for two years. In prison, he sold his land to a former slave name Ben Montgomery. Ben was a good manager, mechanic and had already owned a General Store. On December 6, 1889, he had died in New Orleans. He had died around 12:30 to 1:00am. He had hit many front pages in the Southern Newspapers which had tributes and praises on how important he was and how much they loved him. He died of old age at the age of 81. This person was important because he was the person that the people in the South looked up to. He was the president, which meant, he chose all the generals and he ran the south to fight against the North. He was also important because he wanted to secede from the United States. He didnt want to be a part of the United States because he thought that Abraham Lincoln was going to take away their slaves. He was also a leader in the Civil War Period. This teaches us what the South really wanted to do since the North said that slavery should not be legal. This also teaches us about the past and why the South wanted to keep slavery legal and what they would do about it.

Alexander The Great Essay -- essays research papers

Alexander the Great Alexander the Great was king of the Macedonians and one of the greatest generals in history. As a student of the Greek philosopher Aristotle, Alexander was embedded with lasting interests in philosophy, politics and warfare. As king, he settled problems by immediate action, making quick decisions and taking great risks. His armies overcame these risks by sheer force and by the ingenious tactics instilled in them by Alexander. He and his armies conquered the Persian Empire, which stretched from the Mediterranean Sea to India and formed much of what was then considered the civilized world. Through his conquests, Alexander helped spread Greek ideas, customs and laws throughout Asia and Egypt and adopted a uniform currency system to promote trade and commerce. He thus spread the rich Hellenistic culture enjoyed by the Greeks throughout the world. Alexander had a dream of the brotherhood of mankind where every person shared a common language, currency and loyalty, but he was unable to see his dream through due to an illness that claimed his life at the young age of 33.  Ã‚  Ã‚  Ã‚  Ã‚   Alexander was born in 356 B.C. He was born in Pella, the ancient capital of Macedonia. He was the son of Philip II, king of Macedonia, and of Olympias, a princess of Epirus. At the age of 13, Aristotle was hired to be Alexander’s private tutor. Aristotle inspired interests of politics, other races of people and countries, plants and animals, and a great love for literature in Alexander (“Overview of Alexander the Great.'; 1). He was an outstanding athlete and excelled in every sport of his time (Durant 538). In 338 B.C., at the age of 18, Alexander led the cavalry of his father’s army in the Battle of Chaeronea, which brought Greece under Macedonian control. At the age of 20, Alexander’s father was murdered by one of his bodyguards, and Alexander succeeded the throne as king of Macedonia.   Ã‚  Ã‚  Ã‚  Ã‚  After Alexander’s father died, some Greek cities under Macedonian rule revolted. In 335 B.C. Alexander attacked the city of Thebes, storming its walls and destroying every building, except the temples and the house of the poet Pindar. His army sold the 30,000 inhabitants of Thebes into slavery or killed them. Alexander’s actions against Thebes discouraged rebellion by the o... ...me seriously ill again. This time, the disease plus the effects of several battle wounds would be enough to claim his life at the age of 32 on June 10. Alexander and his armies conquered the Persian Empire, which stretched from the Mediterranean Sea to India and formed much of what was then considered the civilized world. Through his conquests, Alexander helped spread Greek ideas, customs and laws throughout Asia and Egypt and adopted a uniform currency system to promote trade and commerce. He established cities like Alexandria everywhere he went to help maintain rule and reduce corruption, as well as to promote learning and to encourage commerce and trade throughout the world. He established Greek as the uniform language and brought different cultures together through marriages of his own and others just like his. He brought the world together to promote his idea of the brotherhood of mankind and had plans to reorganize his government and explore the seas around his empire. Alexander the Great accomplished all of this in just 33 years. After his death, the cities of his empire were split between his leading generals who mostly foug ht amongst themselves for control of the empire.

The Use of Metaphors in Shooting an Elephant by George Orwell Essay

The Use of Metaphors in Shooting an Elephant by George Orwell In the essay ?Shooting an Elephant? by George Orwell, the author uses metaphors to represent his feelings on imperialism, the internal conflict between his personal morals, and his duty to his country. Orwell demonstrates his perspectives and feelings about imperialism.and its effects on his duty to the white man?s reputation. He seemingly blends his opinions and subjects into one, making the style of this essay generally very simple but also keeps it strong enough to merit numerous interpretations. Orwell expresses his conflicting views regarding imperialism throughout the essay by using three examples of oppression and by deliberatly using his introspection on imperialism. In this story ,Orwell is taking part in imperialism by proving his power and dignity to the natives presenting imperialism metaphorically through the use of animals. He is using the elephant as a symbol of imperialism representing power as an untamed animal that has control over the village. He uses a large and very powerful animal to represent a significant metaphor for imperialism.. In doing so he leads to the understanding that the power behind imperialism is only as strong as its dominant rulers. Orwell?s moral values are challenged in many different ways, ironically enough while he too was the oppressor. He is faced with a very important decision of whether or not he should shoot the elephant. If he does so, he will be a hero to his people. In turn, he would be giving in to the imperial force behind the elephant that he finds so unjust and evil. If he lets the elephant go free and unharmed the natives will laugh at him and make him feel inferior for not being able to prot ect the... ... controlled by the Emporers and Queens, who in turn, never take part in the actual fighting as how the natives never took part in shooting of the elephant. Orwell speaks of how he is so against imperialism, but gives in to the natives by shooting the elephant to prove he is strong and to avoid humiliation. He implies that he does not want to be thought of as British, but he does not want to be thought the fool either. Orwell makes his decision to shoot the elephant appear to be reasonable but underneath it all he questions his actions just as he questions those of the British. He despised both the British Empire as well as the Burmese natives, making everything more complicated and complex. In his essy he shows us that the elephant represents imperialism; therefore, the slow destruction of the elephant must represent the slow demise of British Imperialism.

Othello Language

In Shakespeare’s Othello there is an immediate contrast between Iago and Othello’s language. In â€Å"Act1 scene 1† Iago’s first speech to Roderigo is of a revengeful nature and evil tone. â€Å"Despise me if I do not. Three great ones of the city (In personal suit to make me his lieutenant). † Iago is infuriated with Othello’s neglect of him, Shakespeare creates this foreshadow of a tragic outcome early on, but he misleads the audience into thinking that Iago’s language is justified. Furthering Iago’s support from the Elizabethans is that Othello is seen as an outsider.In Aristotle theory of poetics one of the main themes of tragedy are the aspect of awe and pity, and that the protagonist is not introduced straight away. The audience automatically feels pity for poor Iago, as he has to beg Roderigo for money and has been deprived a promotion and because Othello is not primarily introduced he has no way of proving his justificat ion for appointing Cassio. This in the eyes of the Elizabethans makes Othello the antagonist. In â€Å"Act 1 scene 1†. Othello's mind is poetic but simple, he is not observant.His nature tends outward. He is quite free from self examination, and is not given to reflection. Emotion gives him his imagination, but it confuses and dulls his intellect. In â€Å"Act 1 Scene 2† Shakespeare’s use of poetical linguistics limits Othello’s views on other characters â€Å"honest Iago†. One of the main contrasts of language in Othello is â€Å"Act 1 Scene 2†. This is when the audience became aware of Iago’s duplicitous nature, at the beginning of the play he speaks of his resentment filled hate â€Å"I know my price, I am worth no worse a place.But he (as loving his own pride and purposes)† but he warns Othello of Brabantio’s â€Å"bad intentions†. Shakespeare showed the transformation in Iago’s language when he was int eracting with other characters. This presented the audiences growing distrust. However articulate Othello is commanding, but arrogant â€Å"Keep up your bright swords for the dew will rust them† confident in his speech, he wooed â€Å"virtuous† Desdemona with his â€Å"enchanting† war stories.Shakespeare wanted the audience to be in awe of Othello and pity evoked for Iago in â€Å"Act 1 Scene 2† allowing the audience to empathise. At this point of the play, dramatic irony sets the scene as the audience know of Iago’s â€Å"villainous† plans, but engrossed Othello has fallen under the hypnotism of love. Shakespeare’s use of language presents his obsession with â€Å"sweet† Desdemona as thereâ€Å"love is Olympus high†. â€Å"Act 1 Scene 3†

The Truth About Introverts

I have constantly tried to hide my introversion. I would always, and still do, force myself out of my comfort zone to be with friends. Whether it be at large parties or Joining in on various conversations In which I had no Interest. † (Scoffer) Despite the efforts Introverts make to fit In with an extroverted centered world, It frequently does not not work, or may go completely unnoticed. It drains them out of most of their energy and usually leaves them second guessing about who they are and who they wish to be.Introverted people deal with a variety of difficult situations everyday including stereotypes always being made about them while simultaneously trying to live in a ‘noisy' society focused on more outgoing personality types. In a world where talk is cheap and time is money, life of an introvert can be overwhelming and exhausting (The Samba Life). We live in a society that is focused so much on extroversion and who is geared more towards conversation and activity au tomatically stereotypes Introverts as having a lack of social skills. But In all reality, introverts hardly lack social skills in any way.They simply get their energy from being alone. It Is simple as that. They fight battles constantly; they fight for the opportunity to express their quiet and thought out words that are always overpowered by extroverts, and they fight for time alone every day to â€Å"recharge† and recollect from their day. Everyone needs this. Introverts may just simply need and want it more often than others. There are many assumptions to be made about introverted and shy individuals. If common stereotypes have anything to say about the issue, is that introverted people are socially awkward loners' who avoid large crowds and can't stand other people (Scoffer).Introversion might Just be one of the most misunderstood and under appreciated personality traits. The ‘silent revolution' of introverted people has recently been thrown Into mainstream society with various authors writing books that shed light on this Important and sensitive topic (Scoffer). We are In a culture that obviously values extroverted qualities such as outgoing personalities, natural public speakers or the ability to confront others in difficult situations with no hesitation. But not all of us are so lucky to have been blessed with such qualities.Much of the problem that comes along with the misconceptions of introverts originates from the differences between introversion and extroversion. The difference is more complicated than it Just being shy vs†¦ Out going. The introversion and extroversion contrast has its roots in ‘Jungian psychology, which looks upon extroverts as more naturally accustomed towards the outside world and introverts as more focused on their own world (Gooier). The portrayal and description that introverts seem to relate to the most is that they are not withdrawn lonely people who dread the Idea of being around others.Most Introve rts are very kind hearted and compassionate Individuals who as a matter of fact really enjoy being surrounded by others. They don't need tons of constant stimulation to feel delight or entertained. Actually, top much stimulation can be very draining. This outlook on the two introvert is not inadequate in any way shape or form, and definitely shouldn't be labeled as, and it is not something that needs to be â€Å"adjusted â€Å"or â€Å"fixed†. A change needs to take place in everyone's thoughts on introversion.An individual who is sitting by themselves, or not voicing their opinion in conversations does not mean they are anti social, stuck up, or angry. They aren't sad, and they aren't scared of acting socially. This individual is probably your average introvert. Like with most things, for one to change in any way takes time. It has to become a habit that takes time to develop. Becoming outgoing, or more comfortable around others are traits that have to be learned over a lo ng period of time. This universal idea in our society hat outgoing and bubbly is good and silence isn't needs to change.